Why web design is important? As you look into redesigning your website, you may wonder about the importance of website design. How does it impact your audience and your business? Let’s look at 6 reasons web design is important.
1. IT SETS THE FIRST IMPRESSION
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience. If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. You’ll miss out on leads because they’ll leave your page for a competitor’s page. Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor.
2. IT AIDS YOUR SEARCH ENGINE OPTIMATION (SEO) STRATEGY
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. This is one thing you cannot afford to mess up. Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.
3. IT SETS THE IMPRESSION FOR CUSTOMER SERVICE
People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them. Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website. People don’t want to check out a business that doesn’t value them enough to make a good first impression.
4. IT BUILDS TRUST WITH YOUR AUDIENCE
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design. Think about a person looking to place a bulk order with a manufacturing company. It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.
5. YOUR COMPETITORS ARE DOING IT
If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site. You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitors will outrank you. This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing. A well-designed website is an opportunity for your business to showcase your unique features. You can show your audience why they should choose your business over the competition.
6. IT CREATES CONSISTENCY
When you’re trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page. You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.